Corrugated boxes for packaging are used by many businesses. However, no matter how good your product is, you need to design custom corrugated boxes that effectively protect your items and yet are attractive enough to stay in the customers’ minds. That said, a well designed box can improve your customer experience, benefit your brand, and even help you sell more.
Here’s a step-by-step guide on how to design custom corrugated boxes that stand out:
Ways to Design Custom Corrugated Boxes
1. Understand Your Brand
Your custom box is not only packaging; it’s a reflection of your brand. First off, the personality of your brand should be established. Is it playful, is it elegant, is it eco friendly? By using this, you’ll know what colors, fonts, and designs to make for your boxes.
A premium product example might need a sleek design, metallic accents, or even an eco-friendly brand might call for a minimalist layout with natural tones. That story needs to be about your brand and should resonate with your target audience.
2. Know Your Audience
When you design custom corrugated boxes, keep in mind how your audience prefers it. For a kids’ toys box, a box should be fun and colourful, whereas a box for high tech gadgets can be modern and clean.
Imagine how your packaging will look to your customers. If something inside the box appeals to their senses (and doesn’t make them want to stick their tongue out at your brand), it will have them feeling more connected to your brand and more loyal to it.
3. Choose the Right Material
There are many types of corrugated boxes including single wall, double wall, or triple wall boards. Pick the right material for your product’s needs. If the item is fragile or heavy, choose thick material for safety.
Recycled corrugated boards are widely used because they are eco friendly options. Sustainability is essential part of your brand value so using recyclable material will enrich your packaging design as well as speak to environmentally conscious consumers.
4. Focus on Functional Design
Functionality isn’t to be missed at all, and while aesthetics are crucial, they aren’t everything. Your product will fit nicely into a box that suits its size, shape and structural integrity. Poor fitting box may harm the product and may frustrate customers.
When you design custom corrugated boxes, get the assembly of boxes easy, easy to open and store. If you need any add features like handles or tear strips. The customer experience will be elevated by a functional design.
Read more: The Importance of Customization in Corrugated Boxes
5. Use Eye Catching Graphics
The graphics of your custom box contribute immensely towards making your box unique. With high quality print, bold colors, and nice patterns you can instantly grab attention. Put your logo on front stage and include brand specific items to make it look consistent.
Suppose you’re marketing organic food; depending on what you’re selling, representing fresh produce on your packaging can provide a dash of charm. Subtle designs with embossed logos can give way to luxury in the form of having items.
6. Use Typography Wisely
Packaging design is a powerful tool for typography. A good design will have fonts that fit customers’ personalities and are easy on the eyes. Use larger or bolder fonts to highlight important information such as product name, slogan or features.
When you design custom corrugated boxes, balance the two—the creative and the clear. Your message should be immediately interpreted by customers.
7. Add a Personal Touch
Personal touches can go further beyond the design. You should include thank-you notes, QR codes to exclusive content, or a thank you message written on your packaging to make your packaging feels special.
That box that will make customers feel valued will leave a positive impression and increase repeat purchases.
8. Optimize for Branding
Your custom box is a marketing device. Don’t forget to include your social media handles, your website and a call to action like “Share your unboxing experience!” This means that customers will do it for you, meaning you get free exposure.
Additionally, when you design custom corrugated boxes, take into consideration how they’ll appear in photographs. An Instagram-worthy box can create buzz and increase your brand’s visibility.
9. Prioritize Sustainability
Sustainable packaging isn’t a trend, it’s a necessity. Reduce waste to the Eco consumers through usage of biodegradable materials, use of water based inks, or geometrical minimalist designs.
Customer are more likely to support your brand, if they can see that you also care about the environment. But, it also sets you apart from competitors still using conventional packaging.
10. Test Your Design
Test your design before finalising it. Prototyping and gaining feedback from customers or your team members. Ask yourself if the design suits your brand, is protecting your product, and looks good.
Testing is to make sure that your efforts at design custom corrugated boxes aren’t zonder anything out of the ordinary.
Why Custom Corrugated Boxes Are Important?
Custom corrugated boxes aren’t just holding your products, they’re helping you communicate your brand, bringing customers, and more importantly assuring the safety of the products you sell. But how does your product stand out in a crowded market?
If you do all these steps right, you can come up with customized corrugated boxes that are more functional and memorable. Depending on your goals, whether to give to your brands the reach and increase the exposure or to foster customer experience or even push sustainability you can achieve your goal with excellent packaging design.
Conclusion
To design custom corrugated boxes should sound like a hard process, but it is, following the results are great. A personalised box can make a difference in your business.
Today, take the first step to make packaging your customers will love and remember. The best goes to your brand and your product! When you practice these ideas, your custom boxes will not only be different but also lead to stronger relationships with your customers.
Contact Vikas Packaging for the best quality and design custom corrugated boxes.
Email us: vikascartons@gmail.com
Call us: +91 9266469829